Catalogue Concept

An editorial catalogue created for DAENA, a Geneva-based scent marketing brand specializing in bespoke olfactory experiences. The project focuses on presenting the brand’s identity, values, and best-selling scent collections through refined layouts, balanced typography, and cohesive visual storytelling.

The catalogue combines product showcases with brand narrative, highlighting how scent is used as a strategic tool to shape emotional connection, brand recognition, and customer experience across luxury spaces.